RETHINK REALITY, 2022

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Neonsign 
for the collection of Raiffeisenkasse Eisacktal 
 

Questioning reality and taking on contemporary issues is the leitmotiv of AliPaloma's artistic productions. A critical examination of questions immanent to the present is just as relevant as the innovation of the formal approach. The alliteration "Rethink Reality", bent out of glass (and filled with neon), is an invitation to illuminate the actual state in a turning point of time, to leave rigid thought behind and  to set out on new paths of ecological, social and technical coexistence. The political pink color  accompanies AliPaloma in her work as a means of expression with feminine connotations.

While the colour is often associated with tenderness and gentleness, with this alliteration it gains a screaming strength.